Attention Gary Doer: No one knows what "Spirited Energy" means

Furthermore, no one knows why the province of Manitoba is preparing to spend another $1 million dollars on the confusing "Spirited Energy" ad campaign. What does it even mean? Seems to me that nobody really knows. For sure not the provincial Progressive Conservatives or Liberals who are questioning whether or not the NDP government even has a clue.

The campaign has come under fire from critics who say the Spirited Energy slogan is vague and baffling. The opposition has said the campaign seems to be more focused on promoting the NDP government than on promoting the province.

Last March, auditor general Carol Bellringer agreed to a legislature committee's request to look at how the money has been spent so far, and Premier Gary Doer said further funding would be on hold until that report is complete.

At least one party in the legislature has a real idea for replacing the ambiguous Spirited Energy campaign for something a little more familiar to Canadians.

Opposition members said the lack of a clear budget plan makes it hard to find out what lies ahead for Spirited Energy.

"There's no one that's coming to the floor to say, 'Ask me the questions, I know the answers,'" said Liberal MLA Kevin Lamoureux.

"It's unfortunate because the public has a right to know."

Lamoureux also said the province would be better off abandoning Spirited Energy and reverting to the old slogan that still adorns the province's licence plates, Friendly Manitoba.

I can see on some lofty existential level that Manitoba embodies a spirited energy - but spending $2 million on an ad campaign that isn't crystal clear is really hard to embrace.

So, would all the bloggers from outside Manitoba like to weigh in on the "Spirited Energy" slogan? What does this mean to you when you hear that Manitoba has spirited energy? Does it make you want to live and work here? Or does it, in fact, make the province that you're living in all the more attractive to stay?